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Martha Stewart’s Elm Biosciences Addresses Lip Aging with New Serum

Designed to address the visible signs of volume loss, dryness and vertical lip lines, the formula melts into a non-sticky veil that delivers hydration.

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By: Lianna Albrizio

Associate Editor, Happi

While longevity science has transformed facial skincare, lips have reportedly remained one of beauty’s most overlooked aging zones, according to experts. Despite having some of the thinnest skin on the body and virtually no oil glands, most lip products are designed to provide mere temporary hydration or shine, doing little to address the visible effects of aging over time.

Elm Biosciences, the clinically advanced skincare company co-founded by Martha Stewart and board-certified dermatologist Dr. Dhaval Bhanusali, has introduced a solution to address lip aging: the Elemental Lip Serum. While traditional glosses simply coat the lips and heavy balms offer short-lived moisture, Elemental Lip Serum is designed to improve the look of aging lips. Designed to address the visible signs of volume loss, dryness and vertical lip lines, the formula melts into a weightless, non-sticky veil that delivers immediate comfort, hydration and soft-focus color while helping lips look smoother and fuller with continued use.

“We’ve seen remarkable advances in longevity-focused skincare for the face, but lips have largely been left behind,” said Dr. Dhaval Bhanusali, co-founder of Elm Biosciences and board-certified dermatologist. “The biology of the lips is unique. They have an exceptionally thin barrier, virtually no oil glands, and are constantly exposed to environmental stress. Elemental Lip Serum was designed as an advanced approach to lip care by supporting the lip’s moisture barrier, with oxidative stress defense and improving the visible signs of lip aging, while delivering the elegant cosmetic experience consumers expect.”

Peptide Complex

The balm-oil hybrid, formulated with peptides and a deep hydration complex, represents a new generation of lip care, combining the approach of advanced skincare with the “elegance and effortless wear of luxury lip care,” according to the brand.

Developed in collaboration with Elm’s advisory network of more than 350 dermatologists, scientists and medical researchers, the Elemental Lip Serum combines a Peptide Complex with Acetyl Zingerone, a “next-generation” antioxidant that helps defend against the visible effects of environmental stressors while supporting visibly healthier-looking lips, per the brand. A Deep Hydration Complex together with hyaluronic acid, shea butter and squalane, cushions the lips and conditions the delicate lip moisture barrier to help lips feel more comfortable.

Clinical Results

Elemental Lip Serum is clinically tested and dermatologist-developed to deliver immediate comfort and lasting moisture. In a consumer perception study of 54 women ages 35-65 over 28 days: 85% say it addresses the appearance of lip aging; 96% said lips felt nourished and restored; and 87% say the product smooths out the look of lip lines.

Available in clear and three neutral shades (Mocha, Blush, Petal), Elemental Lip Serum retails for $45 at ElmBiosciences.com and with select dermatology partners.

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